A history of women
AYOU is the story of men and women who dedicate their lives to sharing what Morocco does best, its aircraft, with generosity and talent. The rugs and weavings are traditionally hand-woven in Morocco’s most remote mountainous villages. Every unique piece reflects the culture, identity, and story of its artisan. AYOU is an adventure to discover, protect, and promote these millennial traditions. AYOU is foremost an endeavor to help these men and women sustain their way of life by making sure that both the environment and the people involved in the process are treated with dignity and fairness.
They will weave…
With extraordinary imagination
An overflowing creativity
A surprising poetry
… A moving story
You are with exceptional women from Moroccan mountains
They will drag you into their culture, their traditions, their stories and their imaginary
They will create for you what they have learned from their mothers: rugs
This is the story of admirable women, proud and talented, women who unveil their creativity through
handmade and unique rugs, influenced by everyday life and seasons.
A unique adventure to discover, to protect and promote these ancient traditions while respecting
human and environmental ethics.
You are at AYOU: mother in Amazigh.